Main line · call flowLive
Press 1Front deskRinging
Press 2Service and schedulingRouted
Press 3BillingVoicemail
After hoursAI answers and booksActive
01 / VoiceAI and voice systems that answer every call and book the appointment
15+
Years building production
voice and cloud systems
LiveAfter hours6:42 PM
"I need someone to look at my furnace."
Answered, qualified, booked for Tuesday 9:00 AM.
Example: an after-hours call, handled
calls answered
leads qualified
jobs booked
nothing missed
calls answered
leads qualified
jobs booked
nothing missed
calls answered
leads qualified
jobs booked
nothing missed
calls answered
leads qualified
jobs booked
nothing missed
01 / VoiceCaller · 7:14 PMCan someone come out this week to quote a roof repair?
AI assistant · qualifying
AI assistantYes. I have Thursday at 10:00 AM open. Should I book it?
CallerPerfect, book it.
02 / AIAI + Automation
After hours tooCloud environment · monthly reviewHealthy
Cost
Resources right-sized to real usage.
Security
Access policies reviewed and documented.
Recovery
Backups verified, runbooks current.
Ongoing operational ownership
03 / CloudCloud Administration
OngoingCRM record · call activity
1
Inbound call loggedLinked to the client record
4m 12s2
Lead createdSource, reason, callback time
Auto3
Follow-up task assignedOwner notified
Due today04 / PlatformsSalesforce + Integrations
ConnectedBuilt for real production
Systems that hold up every day.
Engineered to handle real call volume, real infrastructure, and the complexity your business runs on every day.
/01
15+
Years building
production systems
/02
5
AWS, Cisco, and SIP
certifications
/03
15min
Strategy call
to get started
/04
1-2wks
Typical phone system
go-live
Core services
what we build
We solve the problems behind the services: voice, cloud, and every business tool, working together.
Voice/01
Managed Business Voice
Custom call routing, voicemail, extensions, and call flows built for your business, then managed and optimized on an ongoing basis.
- Cloud-based calling
- Custom routing and call flows
- Voicemail and extensions
- Central dashboard
- Ongoing management and tuning
AI/02
AI + Automation
Intelligent workflows that connect your phone system, CRM, and every business tool, so leads get followed up and calls get routed automatically.
- AI call answering and routing
- Missed-call text back
- Lead capture and qualification
- Appointment scheduling
- Automated follow-up
Platform/03
BusinessOS
A complete customer communication and operations platform that works behind the scenes, so every opportunity gets handled.
- Answers every call, even after hours
- Review requests and CRM updates
- Website lead routing
- Reporting and analytics
- Multilingual calls with BabelStream
Cloud/04
Cloud Administration
Clean, cost-efficient AWS environments that support your communication and business operations, with operational ownership built in.
- AWS environment design
- Cost reviews and right-sizing
- Security and access policies
- Monitoring and incident response
- Documentation and runbooks
Platforms/05
Salesforce + Platforms
CRM and platform configuration that matches how your team actually works, bridging administration and development so systems stay maintainable.
- Salesforce configuration
- Phone system to CRM integration
- Automated lead creation
- Platform administration
- Clean, maintainable setup
Build/06
Custom Development
Purpose-built integrations, automations, and tools for the jobs off-the-shelf software was never designed to do, built lean and built to last.
- Custom integrations
- Webhook pipelines
- Internal tools
- Workflow automation
- Lean, well-documented builds
How it works
Start with a real conversation.
We look at how your systems are operating today and find where things are slowing you down or costing you money.
Build it right. Keep it running.
We focus on communication systems and integrations: voice, cloud, and the business tools you rely on, connected cleanly and owned end to end by engineers you can reach directly.
/01
Talk
A 15-minute call with a real engineer
We review what you have and give you a straight answer on what is working and what is costing you.
15 minutes/02
Scope
A clear plan built around what you need
Every engagement is scoped after the call, with a clear scope and timeline before any work starts.
Clear scope/03
Build
Deployed around what already works
We modernize and connect your systems, integrating with the vendors you already use.
Typical go-live: 1-2 weeks/04
Run
Ongoing ownership with direct engineer access
Managed clients reach engineers directly. We monitor, maintain, and respond when it matters most.
Direct accessWhy Side By Tech
Calls work. Systems connect cleanly.
A real engineering practice for communication systems and integrations, with deployments that hold up in the real world.
calls answered.
systems connected.
nothing missed.
Everything connected, end to end
Direct engineer
access
Direct- 15Minute strategy call
- 1-2Weeks to go live
- 5Industry certifications
- 15+Years in production
Real engineers, available when systems matter most.
Voice, cloud, and business tools.
Built right. Kept running.
Modernization that keeps what already works
What you get
Voice, cloud, and business tools that work together, with clear, independent technical guidance and ongoing ownership.
1 teamfor voice, cloud and AI
Every call, every lead, handled
Certified engineering
- AWSSolutions Architect Associate
- AWSAI Practitioner and Cloud Practitioner
- CiscoSD-WAN
- SIP SchoolCertified Associate (SSCA)
How we engage
Simple ways to work together.
Transparent engagement models with a clear scope from day one.
Strategy Session Start here
15 minutesA real conversation about your systems.
Free
- 15-minute call with a real engineer
- Review of your current systems
- An honest assessment
- Clear next steps
- Straight answers
- Scoped to your business
- Book online in a minute
15 minutes, your schedule
Managed Services
Ongoing supportFor systems that need to keep running.
Monthly
- Voice system management
- Cloud infrastructure oversight
- Direct access to engineers
- Monitoring and incident response
- Platform administration
- One team for voice, cloud and AI
- Direct contact line
- Managed and optimized over time
For ongoing support
Project Work
Defined scopeFor builds, migrations, and integrations.
Fixed
- Phone system deployments
- Cloud migrations
- Salesforce configuration
- Custom integrations and builds
- AI workflow automation
- Clear scope up front
- Built around what already works
- Scoped before work starts
Scoped per project
Enterprise
Larger environmentsFor multi-site and regulated environments.
Custom
- Multi-site deployments
- Regulated industry experience
- Government and enterprise environments
- Custom engagement terms
- Centralized management and reporting
- One team that owns it
- Enterprise and government experience
Scoped with your team
Who we build for
Any business that runs on the phone.
From small offices to multi-site operations, built to hold up under real-world conditions.
// 01Home
Booked.
Home servicesHVAC, roofing,
plumbing
plumbing
// 02Pro
Answered.
Professional servicesLaw firms,
accounting
accounting
// 03Care
Scheduled.
Healthcare practicesDental, med spa,
clinics
clinics
// 04Property
Followed up.
Real estateRealtors, property
management
management
Also salons, general contractors, electricians, landscapers, pest control, cleaning services, retail, financial services, and many more.
Book a strategy callFAQ
Frequently asked questions
Straight answers about how we work.
Still have questions?
Book 15 minutes with a real engineer and get a straight answer about your systems.
Book a strategy callSide By Tech is a communication systems engineering practice in Rochester, NY. We build and manage business phone systems, AI call handling and follow-up, cloud environments, and Salesforce integrations, so your voice, cloud, and business tools work together.
It means we build, configure, and manage your phone system on an ongoing basis. You get cloud-based calling, custom routing, voicemail, extensions, and a central dashboard. We handle the engineering and keep it running.
Most deployments are live within one to two weeks. For multi-site or high-volume setups, we scope the timeline with you before committing.
Yes. We assess what you have, then either improve it or migrate you to something better, building on what already works.
AWS Certified (Solutions Architect Associate, AI Practitioner, and Cloud Practitioner), Cisco SD-WAN, and SIP School Certified Associate (SSCA), with over 15 years of production experience across enterprise, government, and regulated environments.
We work across voice, cloud infrastructure, Salesforce and business platforms, custom development, and AI workflow automation. Most clients have us involved across multiple areas.
Managed service clients get direct access to engineers. We monitor, maintain, and respond when something needs attention. For project work, we can scope a support arrangement separately.
Yes. We integrate with the vendors you already use and can manage those relationships on your behalf, so everything works together.
Any business that depends on reliable communication and operations, including home services, professional services, healthcare practices, real estate, retail, financial services, and many more.
A strategy call is 15 minutes. We look at what you have, identify what is costing you, and give you a straight answer. A full engagement is scoped after that call based on what you need.
Book a 15-minute strategy call online, or call +1-585-537-1181. It is a real conversation about your systems.
What your customers experience
Every call answered. Every lead followed up.
These are example flows of the systems we build: fast answers, clean handoffs, and follow-up that happens on its own.
Book a strategy callAIAnswered · Example
"Hi, my water heater is leaking. Can someone come tomorrow?"
Answered, qualified, and booked for 8:00 AM, with a text confirmation sent.
Works withHosted PBXSIP trunksAWSAzureCiscoSalesforce
Missed call
A text goes out in seconds with a link to book, so the lead stays with you.
01
Missed-call text backExample flow
New lead
The call is logged, a lead record is created, and the right person gets the follow-up task.
02
Phone to CRMExample flow
Appointment
A reminder goes out before the visit, and a review request follows after the job.
03
Reminders and reviewsExample flow
Explore
Go deeper.
BusinessOS, our services, and practical guides from real deployments.
Build it right. Keep it running.
Guides and product pages for businesses that run on the phone.
- BusinessOS
- Core services
- Why call quality fails
- The hidden cost of vendor defaults
Your business never sleeps. Neither does BusinessOS.
It answers, follows up, schedules, tracks, reminds, and reports, all automatically.
Core services
Managed business voice, cloud administration, custom development, and Salesforce.
Why call quality fails
What actually causes choppy, dropped, and one-way calls, and how to fix it for good.
The hidden cost of vendor defaults
How default settings quietly add cost, and how to take control of them.