Side By Tech

Practical technology guidance for businesses that need clarity, not complexity.

I help organizations design, fix, and optimize their technology — from infrastructure and cloud to voice, security, and cost control.

Explore Services

After scheduling, you'll get a follow-up with confirmation and any quick intake items. Calls are focused and productive.

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How I Help

  • • Keep more of your budget working for you, not your vendors
  • • Build cloud environments that scale without breaking your budget
  • • Move to modern systems without the usual migration headaches
  • • Make confident technology decisions with independent analysis
  • • Get senior-level expertise when you need it, without the overhead

My Approach

Engineering. Not Buzzwords.

My Promise

Systems That Work.

Core Services

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Salesforce & Business Platforms

Administration, configuration, and targeted development of business platforms — ensuring systems support real workflows, not just static setups.

Bridging administration and development for maintainable systems.

Unified Communications & Cost Optimization

Seamless integration of communication tools to enhance collaboration across your organization.

Connecting teams across borders and time zones.

Custom Development & Technical Builds

When you need something built — not sold, not templated, not over-engineered.

Custom solutions for real problems that existing tools don't solve.

Rapid Website Development

Simple, professional websites — delivered fast, owned end-to-end.

Clarity, credibility, and speed.

Cloud Administration & Optimization

AWS-focused administration, stabilization, and optimization — keeping systems reliable, secure, and cost-aware as they grow.

Operational by design, not one-time deployments that drift into chaos.

Proven Engineering Experience

15+
Years designing real production systems
Enterprise, government, and regulated environments

Voice, cloud, infrastructure, and integration work

Systems that survive scale, audits, and reality

AWS Certified • Cisco Certified • SIP School (SSCA®)

Schedule Technical Consultation

20 minutes • No sales pitch • Engineering clarity

View Live Demos → • Direct Contact →

Ready to Elevate Your Infrastructure?

Join the forward-thinking companies that trust Side By Tech for their critical IT operations.

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Who This Is For

Side By Tech works with small to mid-size organizations that rely on technology every day but don't always have someone truly owning it. This work is best suited for teams that want clarity, stability, and better use of what they already pay for.

Small & Mid-Size Businesses

  • • Typically 5–250 users
  • • Growing, changing, or modernizing
  • • Dependent on internet, phone, cloud, and business platforms

These organizations don't need enterprise consulting — they need practical, informed guidance and hands-on help.

Business Owners & Operators

  • • Responsible for keeping systems running
  • • Frustrated by unclear vendor answers
  • • Suspect they're paying more than they should

The goal is dependable systems without unnecessary complexity or waste.

Lean IT Teams (or No IT Team)

  • • One or two technical staff wearing many hats
  • • Inherited systems with little documentation
  • • Vendors and contracts that haven't been reviewed in years

Support is provided as an extension of the team, not a replacement.

Real-World Examples

Improving Internet Service Without Changing Infrastructure

An organization had been using the same ISP and service plan for years. Speeds were limited and costs continued to rise, but no one had revisited the arrangement.

By reviewing the existing service, researching competing providers in the area, and negotiating directly with the ISP, the result was:

  • • Higher circuit speeds
  • • Lower monthly cost
  • • Improved service terms
  • • No downtime or internal changes

This type of improvement often comes from ownership and vendor engagement, not new technology.

Extending Salesforce Beyond Native Limits

A Salesforce system supported daily operations but had a limitation that restricted outbound email alerts, preventing key stakeholders from being notified.

A targeted Apex solution was designed to extend Salesforce behavior while preserving existing workflows and platform stability, resulting in:

  • • Expanded alerting capability
  • • No performance impact
  • • No manual workarounds
  • • Alignment with real operational needs

Common Situations

This work is a good fit when:

  • • Vendors haven't been challenged in years
  • • Costs feel high without clear justification
  • • Systems "mostly work" but cause friction
  • • Temporary fixes have become permanent

If this sounds familiar, Side By Tech is designed to help.

How I Help

Side By Tech provides practical, engineering-first support for small and growing organizations. The focus is simple: clarity, ownership, and results — without unnecessary tools, vendor noise, or wasted spend.

How Work Starts

  1. 1. Quick discovery — what you have, what hurts, what matters most.
  2. 2. Reality check — what's costing you time/money, and what's actually worth changing.
  3. 3. Next-step plan — clear actions, scope, and an execution path that fits your business.

No sales pitch. No forced rebuilds. Just clarity.

What I Do Most Often

Cost & Vendor Optimization

Reduce recurring spend and improve service terms by reviewing what you have, comparing options, and pushing vendors using facts.

  • • ISP and carrier plan reviews
  • • Service comparisons in your area
  • • Negotiation support and vendor calls
  • • Billing cleanup and "what are we actually paying for?" clarity

Business Systems & Automation

Make platforms like Salesforce match real workflows — reduce manual effort, improve visibility, and extend capabilities when native limits get in the way.

  • • Salesforce admin + configuration
  • • Flows and automation design
  • • Targeted Apex when needed
  • • Reporting, dashboards, and operational visibility

Cloud & Systems Cleanup

Improve reliability and reduce complexity by organizing, documenting, and tightening systems that have grown messy over time.

  • • AWS and cloud environment cleanup
  • • Access and visibility improvements
  • • Configuration standardization
  • • Documentation that survives handoffs

Connectivity, Voice, & Communications

Practical help with internet, SIP/VOIP, and communications environments — focused on stability, performance, and cost-appropriate service.

What You Can Expect

  • Clear explanations — no jargon walls.
  • Honest recommendations — including "do nothing" when that's the right call.
  • Vendor-agnostic decisions — no resale incentives.
  • Work that holds up — clean changes, clean documentation.

Engagement Options

  • Quick consult — fast clarity and a next-step plan.
  • Targeted project — scoped work with a clear outcome.
  • Ongoing support — periodic check-ins and ownership as your business grows.

Next Step

Schedule a short consultation. Clear answers, practical guidance, no sales pitch.

About Side By Tech

Engineering-first solutions that actually work at scale.

The Engineering Approach

I don't sell buzzwords. I design, build, and fix systems that actually work at scale — and I've done it for commercial enterprises and government environments.

If your system is fragile, expensive, or capped by vendor limits — I remove those limits through engineering-first solutions.

✓ 10+ years of enterprise and government experience
✓ Real-world problem solving, not slide decks
✓ Systems that work at scale
Professional AWS cloud architecture and infrastructure design

What I Do

Focused, hands-on technical work that improves reliability, reduces cost, and removes friction — without unnecessary rebuilds or vendor-driven complexity.

Cloud Administration & Optimization

Cloud Administration & Optimization

AWS-focused administration, stabilization, and optimization — keeping systems reliable, secure, and cost-aware as they grow.

Salesforce & Business Platforms

Salesforce & Business Platforms

Administration, configuration, and targeted development of business platforms — ensuring systems support real workflows, not just static setups.

Unified Communications & Cost Optimization

Unified Communications & Cost Optimization

Voice, video, and chat engineering solutions that actually work at enterprise scale.

Rapid Website Development

Rapid Website Development

Simple, professional websites — delivered fast, owned end-to-end.

Custom Development & Technical Builds

Custom Development & Technical Builds

When you need something built — not sold, not templated, not over-engineered.

Salesforce & Business Platforms

Administration, configuration, and targeted development of business platforms — ensuring systems support real workflows, not just static setups.

What's Included:

  • • Salesforce administration and configuration
  • • User, role, and permission management
  • • Workflow automation using Flows and process logic
  • • Apex triggers and lightweight custom logic (when native tools aren't sufficient)
  • • HTML email templates and system-generated communications
  • • Reporting, dashboards, and operational visibility
  • • System cleanup, optimization, and documentation

The Difference

I bridge the gap between administration and development — using the right level of customization to keep systems maintainable and aligned with business needs.

Cloud PBX Background

Unified Communications & Cost Optimization

I help organizations design, manage, and optimize unified communications environments — including voice, SIP, and collaboration platforms — with a focus on reliability, performance, and cost efficiency.

This work goes beyond technical configuration. Many communication issues — and unnecessary costs — exist not because systems are broken, but because no one has taken ownership of the environment.

What this includes:

  • • Unified communications platform administration
  • • SIP and VOIP system configuration and ongoing management
  • • Call flow design, routing logic, and failover planning
  • • Integration with cloud platforms and business systems
  • • Ongoing tuning, maintenance, and issue prevention
  • • Carrier evaluation and communications contract optimization

Cost, Performance, & Practical Wins

In prior roles, I've reviewed communications environments where costs and limitations were simply accepted as "the way it is." In more than one case, a single structured conversation with a carrier resulted in:

  • • Lower recurring costs
  • • Increased circuit speeds
  • • Improved service terms
  • • No disruption to users

The takeaway is simple: Well-managed communications systems should be fast, reliable, and cost-appropriate — not overbuilt, underperforming, or quietly draining budget.

Remote-First, On-Site When It Makes Sense

Most unified communications work can be handled remotely through configuration, monitoring, and coordination with vendors and carriers. On-site involvement is available when necessary, but it's not the default approach.

Website Development Background

Rapid Website Development

Simple, professional websites — delivered fast, owned end-to-end.

I build clean, modern business websites for individuals and small organizations who need a professional online presence without learning web tools, design systems, or hosting infrastructure.

The goal is not custom web apps or long development cycles — it's clarity, credibility, and speed.

What This Is:

  • • Fast website delivery using modern, AI-assisted tooling
  • • Engineer-owned cleanup, restructuring, and refinement
  • • Mobile-friendly, readable, and maintainable sites
  • • Clear structure that clients can actually live with

The Process

Clients don't interact with the tooling. They receive a finished site that works. You can pull an image from the internet if you need to.

Custom Development Background

💻 Custom Development & Technical Builds

When you need something built — not sold, not templated, not over-engineered.

I design and build custom technical solutions for organizations with real problems that existing tools don't fully solve. This work is hands-on development focused on function, integration, and long-term maintainability.

Best for:

  • • Custom internal tools and workflows
  • • REST APIs and backend services
  • • Voice, SIP, and real-time communication applications
  • • Automation that replaces manual or costly processes
  • • Integrations between platforms that don't "natively" talk
  • • Proofs of concept that need to become production systems

Examples of what I build:

  • • Real-time call translation and media processing systems
  • • Custom APIs to connect CRMs, platforms, or internal tools
  • • Event-driven services using webhooks and messaging
  • • Automation to reduce cloud, licensing, or operational costs
  • • Purpose-built tools that replace expensive vendor software
  • • Secure, scalable services deployed on cloud or hybrid environments

How this engagement works:

  1. 1. Technical intake to understand the problem, constraints, and environment
  2. 2. Design approach defined (architecture, integration points, risks)
  3. 3. Build and iterate with a focus on correctness and reliability
  4. 4. Handoff and documentation, with optional ongoing support

This offering is for clients who need something created — not just discussed.

Cloud Administration & Optimization (AWS-Focused)

I help organizations administer, stabilize, and optimize AWS environments — keeping systems reliable, secure, and cost-aware as they grow.

This work is operational by design: clean configuration, smart access controls, visibility into usage and spend, and steady improvement over time — not one-time deployments that drift into chaos.

What this includes:

  • • AWS account and service administration
  • • Environment configuration, cleanup, and operational hardening
  • • IAM access design (users, roles, least-privilege policies)
  • • Logging and visibility (CloudWatch, auditing, and operational baselines)
  • • Cost control and optimization (tagging, usage review, right-sizing, guardrails)
  • • Backup, recovery, and stability planning (as needed)
  • • Hybrid and cloud-connected system support

Cost & Efficiency Focus

AWS spend problems usually aren't caused by "big systems" — they're caused by unmanaged defaults, low visibility, and resources that never got revisited. I help clients regain control of cost, reduce waste, and build systems that remain predictable month after month.

Remote-First, On-Site When It Makes Sense

Most cloud administration and optimization work is performed remotely with secure access and clear change control. On-site involvement is available when it provides real value, but it's not the default.

Billing & Payment Terms

Professional billing practices aligned with enterprise consulting standards.

Project-Based Engagements

Fixed-price projects with clear deliverables and structured payment schedules.

  • • Scope: Defined deliverables and timeline
  • • Pricing: Fixed-price proposal after discovery
  • • Payment: Milestone-based (typically 50% start, 50% completion)
  • • Terms: Net 15 payment terms

Advisory & Ongoing Support

Flexible hourly or retainer-based engagements for ongoing technical guidance.

  • • Structure: Hourly rates or monthly retainer
  • • Billing: Monthly invoicing for time worked
  • • Flexibility: Scope adjusts as needs evolve
  • • Terms: Net 15 payment terms

Accepted Payment Methods

Electronic Payment

Secure online payment via invoice link

ACH Transfer

Direct bank transfer for larger engagements

Check Payment

Traditional check payment for enterprise clients

Ready to Discuss Your Project?

Payment terms and methods are finalized during project scoping. Let's start with a conversation about your needs.

Consultation Options

Two distinct consultation offerings designed to match your needs and timeline.

Quick Consult (15–20 Minutes)

Introductory conversation to confirm fit and scope

A short, focused call to understand your goals, surface the core challenge, and determine whether a deeper engagement makes sense.

This session is intended for alignment and context-setting — not technical design, implementation planning, or troubleshooting.

What this includes:

  • • Brief discussion of your goals and current situation
  • • Initial problem framing
  • • Confirmation of fit and engagement direction
  • • Clarification of potential next steps

Best for:

Early conversations, idea validation, and determining whether a deeper technical review is warranted.

Focused conversation. No preparation required.

Professional Engagement Process

1

Discovery

Initial conversation to understand your environment and goals

2

Alignment

Scope definition, deliverables, and engagement model discussion

3

Execution

Structured delivery with clear milestones and communication

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Side By Tech
Rob Treese
Owner | Side By Tech Consulting
15+ years building real-world systems
📱 iPhone: 585-532-8855
🌐 Web: sidebytech.dev
💻 Custom Development
☁️ Cloud
📞 Voice & Automation
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Whether you have a question about our services, need technical support, or want to discuss a potential project, we're here to help. Reach out through any of the channels above, and we'll get back to you promptly.

Available Monday - Friday, 9:00 AM - 6:00 PM EST

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Monday - Friday, 9:00 AM - 6:00 PM EST

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